Not sure how I missed this, but apparently The Gap has started selling jewelry??...albeit in very short supply and seemingly in such a way that no one on the planet can possibly be aware of it. You would literally have to stumble upon it on the website to know it was there at all. Apparently, they introduced their first-ever jewelry line earlier this month on July 7th in adult Gap stores nationwide, but honestly I haven't been in a Gap store in months for all the same reasons why the rest of the country hasn't either.
Hopefully the sparse offerings aren't a sign that this initiative is short-lived - it would be interesting to see this develop, especially if the price point stays under $30. These days, The Gap needs to do whatever it can to get customers in the door and if jewelry can help, so be it. I thought the below necklace ($29.50) and bracelet ($19.50) were the cutest of the pieces currently on the site and, again, hopefully we'll see a bit more down the line.
Hopefully the sparse offerings aren't a sign that this initiative is short-lived - it would be interesting to see this develop, especially if the price point stays under $30. These days, The Gap needs to do whatever it can to get customers in the door and if jewelry can help, so be it. I thought the below necklace ($29.50) and bracelet ($19.50) were the cutest of the pieces currently on the site and, again, hopefully we'll see a bit more down the line.
On an unrelated note: As I was snooping around The Gap site, I came across this really cute leather satchel pictured below. It is a little on the expensive side at $150, but would I say that if it wasn't from The Gap? Not sure, but it's cute.
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